« Ribbit Mobile No Google Voice Clone | Main | Nimbuzz First Customer for GIPS Android HD Codec »

11/09/2009

Google Voice-Gizmo5 Combination Means Free Inbound, Outbound Calling

TechCrunch reported this morning that Google has bought Gizmo5 for $30 million. Gizmo5 is a SIP-based Internet phone service that competes with Skype. Such an acquisition would make sense, given the already-close relationship between Google's Voice service and Gizmo5. One little-noticed effect of that relationship is that the combined services already allow free inbound and outbound calling to and from the PSTN via Internet-connected PCs with headsets. A formal acquisition would presumably make such calling even easier.

Google Voice by itself allows users to make and receive unlimited free calls to and from PSTN numbers. The main limitation is that it also requires them to have a phone line. Incoming calls to Google Voice numbers, which are also free for users, have to be forwarded to one or more registered phones. Outbound calls use web-activated callback. Users initiate calls by selecting or entering them in the Google Voice Web portal. The service then calls a specified registered phone as well as the one the user is trying to reach, and connects the two calls. The registered phones are typically traditional landline or cellular accounts, both of which of course cost users money.

The potential for totally free service results from the fact that one of the registered phones can be a Gizmo5 soft phone instead of a traditional line. That means users can receive incoming calls directly via their computers, with no need for conventional phones at all. They can also make unlimited free outbound calls via the Google Voice callback service. The combination means they can make and receive unlimited free calls to and from the PSTN without ever touching a physical phone.

That's better even than Skype, which charges for outbound calls to the PSTN. It also charges for inbound numbers on which to receive calls. In short, the Google Voice/Gizmo5 combination represents the first fully free phone service in the world for calls between the Internet and the PSTN. Thus it does away with any need for landline, cellular or prepaid VoIP services.

The reported acquisition would make possible a tighter integration of the two services. The most sensible such integration would be to eliminate the clunky callback approach and let Gizmo5 users make outbound Google Voice calls directly by clicking on a contact's name or using an onscreen dialer. Even more interesting would be introducing adapters into which users could plug physical phones. These could be either USB devices that connect to PCs, or Vonage-type devices that connect directly to broadband Internet ports.

Either way, a Google Voice/Gizmo5 combination could mark the beginning of the end for paid voice service. Google would, of course, still have one problem: Given the fact that it has to pay phone companies to deliver all those outbound calls to the PSTN, it has to find some way to earn revenue from the service.

Comments

The Gigaset IP DECT phones have the Gizmo SIP settings built into their connection assistant. All you have to do is enter your gizmo phone number and password, and you have it working. So, the free calling you mentioned doesn't have to be on a softphone, it can be on a "Real" phone system. I got my Gigaset A580ip from Amazon.com. I use the Google Voice dialer to make free outbound calls all the time. Works great.


Google - our next phone company?

So my Dad – an astute entrepreneur in his own right – only calls me regarding EtherSpeak business when he thinks there is something “serious” I need to consider. The last time he called me with such concern – he said “Kid, have you seen this thing called MagicJack?”. Since we are not a residential provider – I told him not too worry. Well, this time he called and said “Kid, Google is moving in to your space. Pack up the kids…” or something to that effect. See " http://www.cnn.com/2009/TECH/11/13/google.phone.service/index.html?eref=igoogle_cnn " for the original article

You just can’t ignore the early-warning radar provided courtesy of my Dad, so after reading Ryan Singel’s Wired.com post “Google poised to become your next phone company” I thought I would throw my two cents into the ring.

For the rest of the blog:
http://wp.me/pFCT7-I

Google Voice Service Takes Aim At Telephone Companies: It converts voice mails to text, and even better…nice article

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Resources

  •     A selection of free documents for download to help make purchasing decisions when shopping for a business phone system.
  •      Get customized price quotes on a business phone system from top vendors.

Reports

  • Choosing the (Near-) Perfect Cloud Video Conferencing Solution
         This 7-page buyer's guide gives SMBs the information they need to choose the cloud-based video conferencing service that fits their needs. As a for-purchase download priced at $9.99, this document avoids the conflicts of interest of papers and guides that are offered for free, or sponsored by, vendors and service providers. Instead, it provides the kind of objective and authoritative information that would otherwise require assigning a staffer to spend days or weeks searching out and evaluating.

  • SMB Video Conferencing: Getting Beyond Clouds & Interoperability
         This 31-page VoIP Evolution report provides an in-depth analysis of a market that has suddenly become very competitive. It identifies and dispels some of the misconceptions that have become part of the conventional wisdom surrounding SMB video conferencing. Chief among these are unrealistic expectations regarding the cloud approach and interoperability.
         The report provides an innovative approach to analysis by illustrating that these issues are just two of many important factors that differentiate solutions from one another. The report surveys 10 Companies to Watch and compares 16 cloud solutions using a unique Differentiation Matrix that clarifies their strengths and weaknesses.

  • Voice Over LTE: More Pitfalls Than Promise for Now
        This 18-page Heavy Reading Insider report, written by Robert Poe, analyzes the prospects for delivery of voice calls over cellular networks using LTE (long-term evolution) 4G wireless technology. Operators are originally looking to use LTE mainly for mobile data services, since a number of technical issues make delivering voice traffic over LTE complicated. The report describes the various options available to operators, and explains why they are likely to move to voice over LTE later rather than sooner. Information about the report is available at Heavy Reading 4G/LTE Insider.

  • Making HD Voice Happen: Choosing Codecs, Connecting Islands
        This Heavy Reading Insider report by Robert Poe evaluates the impact HD voice will have on voice services providers ranging from traditional telcos to cable MSOs to cellular carriers to VoIP operators. The 20-page report also analyzes the role vendors' and providers' choices of codecs will play in ensuring that HD voice services can be delivered end-to-end, rather than only within individual providers' or enterprises' networks. It also surveys the HD voice efforts of 14 vendors.
        Information about the report is available at Heavy Reading Insider. A column about the report is available at Light Reading.

  • Disruptive VoIP Services: What Carriers Need to Know
        A report by Robert Poe for Heavy Reading, analyzing the innovative VoIP services with the most potential to disrupt the telecom services market over the next three to five years.
        The 57-page report describes the changes VoIP innovation brings to telephony models, practices and concepts. It identifies 17 categories of potentially disruptive VoIP services, and analyzes their potential impact on the market. It also profiles 50 potentially disruptive companies and services.
        Information about the report is available on the Heavy Reading Website. Coverage of the report is available on the Light Reading Website.


Tag Cloud