Will Consumers Ever Pay for Home Video Conferencing Products?

When Cisco announced that it was going to stop selling its ūmi "home telepresence" product to consumers, the reason seemed clear. Although ūmi offered a superb video conferencing experience, it was obviously too expensive for even the affluent households the networking vendor was targeting. But Cisco's real mistake wasn't wanting too much money for its product, it was wanting any money at all for it. In a market where competitors were giving away video communication applications as part of other consumer products, wanting to earn revenue selling a dedicated home video conferencing product was a recipe for frustration.