Cisco's recently introduced cloud TelePresence offering considerably complicates life for small to medium-size businesses (SMBs) shopping for video conferencing solutions. On one hand, it adds an impressive new option to the list of available products. On the other, it increases the number of questions companies must answer before making their purchasing decisions. In short, while the introduction broadens the range of choices for SMBs looking to use video conferencing on a regular basis, it also makes their decision-making process more difficult.
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Judging from the pace of recent announcements, mobile video conferencing may be a hotter topic than SMB video conferencing. In the past week alone, at least three suppliers have come out with new offerings. One is CounterPath, which is adding video conferencing capabilities to the next edition of its Bria soft phone for iPhone. This is the first step in a strategy to extend integrated voice, messaging, presence and video calling to all leading PC and mobile platforms.
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A new report by Infonetics Research shows that sorting through mobile VoIP options won't be simple anytime soon, even as user numbers explode. It starts with the fact that there are two main methods of delivering VoIP to mobile devices. One is over-the-top (OTT), in which the voice calls travel over carrier-provided data networks. The other is via LTE (long-term evolution), a technology that lets carriers themselves deliver voice calls over IP links to the handset. Prominent OTT providers include Skype, fring, Line2, Nimbuzz, Rebtel, Truphone, Viber, Vopium and others. Verizon Wireless will introduce native mobile VoIP over LTE in 2012.
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