Avistar Thinks Video Communication Needs a Software Solution

Promoters of emerging communication technologies have a major message challenge: They need a shorthand way to explain what their new form of communication does for people. It's best if they can say it's like existing technologies, only better. With business video communication, the most obvious angle is to liken the experience to voice telephony. New technical models, though, always differ from existing ones. Thus comparing video to voice communication glosses over technical and other issues that may prove problematic in practice. Avistar Communications Corp., for one, is pushing a software-only approach to video communication, with a message that contrasts with those of most other players.