Video conferencing was a lot more interesting to watch in 2011 than was VoIP. It wasn't that nothing happened in VoIP during the year. It was just that a lot more happened in video conferencing. This was especially true in the SMB space. Early summer saw a slew of significant announcements from vendors and providers. These announcements figured prominently in the VoIP Evolution report "SMB Video Conferencing: Getting Beyond Clouds & Interoperability."
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It's little exaggeration to say that Vidyo was meant for the cloud. The high-profile startup provides video conferencing technology that does away with MCUs, the multipoint control units that combine individual video streams to create multiparty conferences. Instead, Vidyo employs video routing software that runs on standard servers. It's useful for companies that want to video conference but can't afford expensive MCUs. And a recent announcement makes another advantage clear: Vidyo's approach makes it easy to move video conferencing to the cloud.
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Cisco's recently introduced cloud TelePresence offering considerably complicates life for small to medium-size businesses (SMBs) shopping for video conferencing solutions. On one hand, it adds an impressive new option to the list of available products. On the other, it increases the number of questions companies must answer before making their purchasing decisions. In short, while the introduction broadens the range of choices for SMBs looking to use video conferencing on a regular basis, it also makes their decision-making process more difficult.
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