Polycom's acquisition of ViVu, Inc. adds an important tool to the video conferencing vendor's arsenal, by letting it extend video collaboration capabilities to everyone with a PC. Video conferencing has traditionally operated through dedicated endpoints, including hardware such as room system or desktop video phones and client software. ViVu makes software that makes it possible to embed video communication capabilities in Web applications. The move is particularly important because Polycom technology serves as the foundation for a number of prominent commercial video conferencing services. These include 8x8's Virtual Room, BroadSoft's BroadCloud hosted cloud video conferencing platform and Telesphere's VideoConnect, which runs on BroadCloud.