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VoIP Evolution Publishes Guide to Choosing Cloud-Based Video Conferencing

Cloud-based video conferencing represents one of the greatest advances in small to medium-size business communication in years. It gives smaller companies a powerful means of communicating that was formerly available only to large enterprises. But the available services are far from consistently useful. They come with a large variety of approaches, capabilities and features. At the same time, SMBs come in a larger variety of forms and structures than larger companies. Thus, for smaller companies choosing the right cloud video conferencing service to meet one's specific needs can be tricky.

Making the choice harder is the fact that there are no reliable guidelines. The industry is so new that neither providers nor user groups have had time to develop a set of generally accepted principles and practices. Providers often seem to think that simply calling themselves cloud companies is enough. But in reality, many cloud-based services are unsuitable for many smaller companies. A new Buyer's Guide by VoIP Evolution attempts to fill this knowledge gap.

The guide, called Choosing the (Near-) Perfect Cloud Video Conferencing Solution, is based on a recent VoIP Evolution report analyzing the market for SMB video conferencing products and services, both cloud- and premises-based. The 31-page report, titled SMB Video Conferencing: Getting Beyond Clouds & Interoperability, dispels the hype that has already begun to permeate this budding industry. The hype claims, in particular, that the cloud approach and the interoperability of endpoints and services are the ultimate solutions for all SMB video conferencing needs and requirements. In reality, these are two of at least eight crucial factors differentiating the leading players.

Being based on this commercially available market research report ensures that the guide is objective rather than biased in favor of one provider or another. And because it is a non-sponsored, for-purchase document, it has more credibility than free guides and white papers provided or sponsored by providers and vendors.

The guide is available for online purchase and download for a nominal cost of $9.99. At that price, it's far more cost effective than assigning even an entry-level staffer to track down the competitive information of the leading cloud-based video conferencing providers.

The Table of Contents of the guide can be viewed here.

Click the button below to purchase the guide for $9.99 by PayPal or credit card.


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  • Choosing the (Near-) Perfect Cloud Video Conferencing Solution
         This 7-page buyer's guide gives SMBs the information they need to choose the cloud-based video conferencing service that fits their needs. As a for-purchase download priced at $9.99, this document avoids the conflicts of interest of papers and guides that are offered for free, or sponsored by, vendors and service providers. Instead, it provides the kind of objective and authoritative information that would otherwise require assigning a staffer to spend days or weeks searching out and evaluating.

  • SMB Video Conferencing: Getting Beyond Clouds & Interoperability
         This 31-page VoIP Evolution report provides an in-depth analysis of a market that has suddenly become very competitive. It identifies and dispels some of the misconceptions that have become part of the conventional wisdom surrounding SMB video conferencing. Chief among these are unrealistic expectations regarding the cloud approach and interoperability.
         The report provides an innovative approach to analysis by illustrating that these issues are just two of many important factors that differentiate solutions from one another. The report surveys 10 Companies to Watch and compares 16 cloud solutions using a unique Differentiation Matrix that clarifies their strengths and weaknesses.

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        This 18-page Heavy Reading Insider report, written by Robert Poe, analyzes the prospects for delivery of voice calls over cellular networks using LTE (long-term evolution) 4G wireless technology. Operators are originally looking to use LTE mainly for mobile data services, since a number of technical issues make delivering voice traffic over LTE complicated. The report describes the various options available to operators, and explains why they are likely to move to voice over LTE later rather than sooner. Information about the report is available at Heavy Reading 4G/LTE Insider.

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        Information about the report is available at Heavy Reading Insider. A column about the report is available at Light Reading.

  • Disruptive VoIP Services: What Carriers Need to Know
        A report by Robert Poe for Heavy Reading, analyzing the innovative VoIP services with the most potential to disrupt the telecom services market over the next three to five years.
        The 57-page report describes the changes VoIP innovation brings to telephony models, practices and concepts. It identifies 17 categories of potentially disruptive VoIP services, and analyzes their potential impact on the market. It also profiles 50 potentially disruptive companies and services.
        Information about the report is available on the Heavy Reading Website. Coverage of the report is available on the Light Reading Website.

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